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BigCommerce takes a different approach from most store platforms. Where others keep the core lean and push you toward apps for everything, BigCommerce builds a lot in: product reviews, analytics, SEO controls, and multichannel selling come standard on its plans. For a seller, that means fewer add-ons to buy and manage, and a store that does more out of the box.
That changes what "tools" means for a BigCommerce store. Often the best tool is a native feature you have not turned on yet. This guide covers what actually matters for a small BigCommerce store: the built-in features worth using, where a third-party tool still helps, and how to sell on marketplaces alongside your store. We will be honest about what BigCommerce already handles so you do not pay for things you already have.
One note before we start: platform features and pricing change, and third-party tools here are not built by BigCommerce. Treat any specifics as a starting point and confirm them on the relevant site.
A BigCommerce store runs on a handful of recurring jobs. Because the platform builds so much in, the smartest move is often to use a native feature before reaching for an app. We grouped the jobs by task:
You do not need every category sorted on day one. Start by turning on the built-in features you are already paying for, then add outside tools only where there is a real gap.
BigCommerce includes features on its plans that other platforms make you add through paid apps. Product reviews and ratings, professional reporting and analytics, real-time shipping quotes, and multichannel selling are all built in. Before you install anything from the app marketplace, the highest-return move is to make sure you are actually using what you already have.
There is also a payments angle worth understanding. BigCommerce has historically been known for not charging its own extra transaction fee on top of your payment processor, which was a long-standing selling point versus some competitors. Platform pricing and fee policies do change over time, though, so confirm the current terms on BigCommerce's pricing page rather than assuming. Either way, you still pay your payment processor's standard rate (commonly somewhere around 2.2% to 2.9% plus a fixed amount per transaction, depending on the processor and plan).
When you do reach for an app, the BigCommerce app marketplace covers the usual gaps, but the same discipline applies as on any platform: add only what solves a real problem, and check that a native feature does not already do it.
Best for: Every store owner. Turn on built-in features before paying for apps that duplicate them.
Your store does not get a marketplace's built-in flow of shoppers, so search traffic matters, and BigCommerce gives you solid SEO controls without an add-on. You can customize URLs, page titles, meta descriptions, and headings, and the platform produces clean, search-friendly pages and handles technical basics that some platforms leave to plugins.
Because the controls are built in, the work that is left is strategy, not installing software. That means researching the keywords your buyers actually search, writing product titles and descriptions around them, and structuring categories so both shoppers and search engines can navigate your catalog. If you later want deeper analysis, third-party SEO tools exist, but most small stores get further by using the native controls well than by buying another tool.
Best for: Every store. Use BigCommerce's built-in SEO fields well before adding outside tools.
The keyword and search-intent fundamentals in our Etsy SEO guide apply to product SEO on any platform, including your own store.
Social proof turns a hesitant first-time visitor into a buyer, and on your own store you have to build it yourself. The good news is that BigCommerce includes product reviews and ratings on its plans, so you can collect and display them without a separate app.
For most small stores, the built-in reviews are enough to start. If you later want features the native system does not cover, automated review-request emails, photo reviews, or syndication across channels, the app marketplace has dedicated reviews apps that add them, typically with free and paid tiers. Add one only when you hit a specific limit of the built-in feature, not by default. Check any app's current pricing before installing.
Best for: Stores that want reviews working immediately; add a reviews app only for features the built-in tool lacks.
You cannot improve what you cannot see. BigCommerce includes reporting and analytics on its plans, covering sales, orders, and customer data, which is enough to answer many day-to-day questions about how the store is doing.
For a fuller picture of where your traffic comes from and how visitors behave before buying, pair the native reports with Google Analytics (GA4), which is free and the standard for understanding traffic sources and on-site behavior. Together they answer the questions that decide where to spend your time: which channels send buyers, which products get viewed but not bought, and where checkout loses people. Watch the numbers tied to revenue and ignore vanity metrics until the basics are working.
Best for: Every store owner who wants to understand traffic and fix what leaks sales.
To show your products on Google Shopping and similar channels, you need a product feed: a structured file of your catalog formatted to each channel's spec. BigCommerce's built-in multichannel features connect to several major channels directly, which covers a lot of sellers without extra software.
When you need finer control, optimizing product titles for shopping ads, mapping categories, or feeding channels the native integration does not support, dedicated product-feed tools and apps handle that. They are most useful for stores leaning hard into paid shopping channels with large catalogs. For a small store, the built-in connections are usually the place to start, and you can add a feed tool if and when you outgrow them. Check any tool's current pricing and supported channels before committing.
Best for: Stores running shopping ads at scale; smaller stores can start with the built-in channel connections.
BigCommerce connects natively to several major channels, which is genuinely useful. But when you want to reach the buyers on resale and fashion marketplaces, eBay, Poshmark, Etsy, and Depop, and keep that inventory synced alongside your store and any other channels, a dedicated cross-listing tool is built for exactly that job. Running three or more channels is also where native multichannel tools can start to strain, with stock-sync delays and no single view of orders.
The two pain points of multichannel selling are creating the listings on each marketplace and remembering to pull an item down everywhere the moment it sells. Miss that second step and you sell something you no longer have, then have to cancel on a buyer, which hurts your standing on the marketplace.
That is the job Voolist does. It is a cross-listing tool that lets you list once and post to multiple marketplaces, then keeps your inventory in sync across all of them.
Here is what it handles for a BigCommerce seller:
Voolist works through official marketplace APIs, and plans start at $19.99 per month with no per-listing fee. It is one tool among several here, but if your bottleneck is "I want to reach marketplace buyers and keep stock in sync without overselling," it is the one built for it.
List once and post to eBay, Poshmark, Etsy, and more. When something sells, Voolist keeps your inventory in sync everywhere. No overselling. 14-day money-back guarantee.
Try Voolist TodayFor the multichannel workflow end to end, see our guide to selling on multiple platforms, and to avoid the most common multichannel mistake, our guide to avoiding overselling.
With BigCommerce, the first step is usually turning on what you already have, then filling real gaps:
| If your problem is... | Start with | Cost to start |
|---|---|---|
| Products are not found in search | BigCommerce's built-in SEO controls | Included |
| New visitors do not trust the store | Built-in reviews (add an app only for extras) | Included |
| You do not know where traffic comes from | Built-in reports + Google Analytics | Included / free |
| You want products on Google Shopping | Built-in channel connections, then a feed tool | Included / paid |
| You want to reach marketplace buyers | Voolist multichannel + inventory sync | From $19.99/mo |
The best tool is the one that fixes your actual bottleneck, and with BigCommerce that often means a feature you already pay for. Switch on the built-ins first, add outside tools only for genuine gaps, and when you want to reach the marketplace buyers your store cannot, a synced cross-listing tool is the step that opens up the most upside.
Fewer than on most platforms, because BigCommerce builds in reviews, analytics, SEO controls, and multichannel selling. Start by enabling those. Add free tools like Google Analytics for deeper traffic insight, and reach for paid apps or a cross-listing tool only to fill a specific gap, such as reaching resale and fashion marketplaces.
BigCommerce has historically been known for not adding its own transaction fee on top of your payment processor, which was a long-standing selling point. Fee policies can change, though, so confirm the current terms on BigCommerce's pricing page. Separately, you always pay your payment processor's standard rate per transaction.
Not to start. BigCommerce includes product reviews and ratings on its plans, which is enough for most small stores. Add a dedicated reviews app only when you need features the built-in tool lacks, like automated review-request emails, photo reviews, or syndication across channels.
BigCommerce's built-in multichannel features connect to several major channels, including Google, which covers many sellers without extra software. If you run shopping ads at scale or need finer control over your product feed, dedicated feed tools and apps add it. For a small store, start with the native connections.
Yes. BigCommerce connects natively to some channels, and a cross-listing tool extends that to resale and fashion marketplaces like eBay, Poshmark, Etsy, and Depop while keeping inventory synced so you do not oversell. A tool with inventory sync updates stock everywhere automatically. Our multichannel selling guide covers the workflow.
BigCommerce gives you more out of the box than most platforms, which changes the job from buying tools to using the ones you already have. Turn on the built-in features for reviews, analytics, SEO, and multichannel, add free tools like Google Analytics where they help, and keep paid apps to genuine gaps. When you are ready to reach the marketplace buyers your store alone cannot, a synced cross-listing tool is the step that opens up the most upside.
Pick the one thing that fixes your biggest headache today, native feature or new tool. You can always add the next one when the time comes.
If reaching buyers beyond your store is where you want to start, Voolist can import your BigCommerce products, list them across multiple marketplaces, and keep inventory synced so you never oversell, starting at $19.99 per month. And if you want to plan first, our guide to selling on multiple platforms lays out the whole approach.
